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Reasons for your exhibition success

Reasons for your success at our human resource exhibitions

1. Are you focused on a target group of managing directors and human resource managers? Great! So are we!
   At the Personal Moscow you can expect professional talks, since the exhibition is for specialists only. Thus, you will always address HR decision makers.
2. Professional marketing - the key for your exhibition success
   A fully developed marketing concept for exhibitors and visitors accompanies the preparation of every exhibition. Besides advertisements and supplements to the trade press, the marketing is composed of active public relations, special publications regarding the exhibitions, direct mailings to the target group, special supplements in specialized newspapers and magazines, direct mailing to HR specialists, e-mail newsletters via media partner, information on the internet and much more.
3. Exhibition specials, the extra advertising
   For every exhibition, an exhibition journal will be published in the run-up of the exhibition. This special provides information on current topics of the exhibition, exhibitors list and the contents of the Practical Forums and Expert Talks. The journal will be printed in circulation of about 100,000 exemplars and will be attached to the most important media. Furthermore, the target group will receive a direct mailing.
4. Exhibition catalogue – a reference book with information about your company
   The exhibition catalogue will be distributed to all visitors for free and will remain an important referent book. Excepting contact information you have the opportunity to place there a description of your activities, to enter the information in the systematical product index or to take out an advertisement.
5. Time-saving
   The exhibition offers fast and personal contacts to multitude of potential clients. You do not need to spend time on travelling to meet your customers separate, we will deal with this. Meeting that number of potential customers and talk to them personally is quite incomparable.
6. Time – and cost – efficient
   Unlike most trade fairs, which takes about one week, Personal Moscow last only two days, which clearly defines costs.
7. Media partnership with most important trade press
   Personal Moscow is actively supported by the most important trade media as media partners – there are specialized newspapers and magazines, daily press and HR websites.
8. Exhibitors taking centre stage
   Except exhibitors stands there are positioned in the hall Practical Forums, Expert Talks, Action-Zone Training, catering and other sectors, which are places of visitors gathering and evenly spread through the fair.